The NIAT
Philosophy

NIAT means ‘intention’ in the languages of Indonesia and Malaysia. Our intent is to empower clients to clarify, define and uphold theirs.

We bring visions alive while maintaining core authenticity and integrity.

We integrate multiple disciplines and technologies to drive strong and sustainable business growth.

The NIAT
Philosophy

NIAT means ‘intention’ in the languages of Indonesia and Malaysia. Our intent is to empower clients to clarify, define and uphold theirs.

We bring visions alive while maintaining core authenticity and integrity.

We integrate multiple disciplines and technologies to drive strong and sustainable business growth.

“NIAT’s core mission is to help foster a sense of clarity for your business – where passion and the power of intention meet. Values, identity and culture becomes clear, relevant and inspiring. This is the ethos I impart to my own business, clients and partners. I believe that great work comes from within and our intent is to realise leaders, businesses and individuals in not just ‘being good’ but also ‘doing good’.”

Aila Nordin, NIAT Founder

Why Intent ?

Like the human body, an organisation cannot function effectively if any one of its individual parts is not at optimum.

We believe that a holistic approach is the way forward because an idea, in its entirety, is surely greater than the sum of its parts.

The cornerstone of this?

Your intent, the reason your business exists.

NIAT Consulting wants to co-create this for your business.

Together, we tap into the power of clear intentions.

Why Intent ?

Like the human body, an organisation cannot function effectively if any one of its individual parts is not at optimum.

We believe that a holistic approach is the way forward because an idea, in its entirety, is surely greater than the sum of its parts.

The cornerstone of this?

Your intent, the reason your business exists.

NIAT Consulting wants to co-create this for your business.

Together, we tap into the power of clear intentions.

“NIAT’s core mission is to help foster a sense of clarity for your business – where passion and the power of intention meet. Values, identity and culture becomes clear, relevant and inspiring. This is the ethos I impart to my own business, clients and partners. I believe that great work comes from within and our intent is to realise leaders, businesses and individuals in not just ‘being good’ but also ‘doing good’.”
Aila Nordin, NIAT Founder

Our Approach

What NIAT can do for your business

NIAT Consulting is a boutique creative and business consultancy, led by a highly-experienced collaborative team with multi-disciplinary expertise.

We deliver purposeful solutions, combining business strategies with creative ideation and sound industry knowledge.

We’re with you every step of the way, one-to-one, end to end.

Ideation powered by
business insight and intent

5 key approaches

We drive not only your business but business ‘commerce’. We cultivate growth, shape culture, and hone leadership.

Intent in action: Business and brand co-creation

We work with you to define your company’s intent and translate that into 5-pillar goals and a viable corporate strategy

Personable attention: Strategic advisory

We sit down for one-on-one sessions with the CEO/Founder every month to bring that intent to life

Meeting needs : Coaching and innovation

Provide advisory and consultancy to address any shortfalls or urgency and guide your team towards fulfilling your company’s intent

Enable, empower : Implementation support

Where necessary, we design and provide implementation support to power your company towards meeting your intent

Realise ideas : Starting a business

Specifically for startups, we work closely with you on a go-to-market plan, to transform your ideas into a realistic business venture via a structured mechanism

Our Approach

What NIAT can do for your business

NIAT Consulting is a boutique creative and business consultancy, led by a highly-experienced collaborative team with multi-disciplinary expertise.

We deliver purposeful solutions, combining business strategies with creative ideation and sound industry knowledge.

We’re with you every step of the way, one-to-one, end to end.

Ideation powered by
business insight and intent

5 key approaches

We drive not only your business but business ‘commerce’. We cultivate growth, shape culture, and hone leadership.

Intent in action: Business and brand co-creation

We work with you to define your company’s intent and translate that into 5-pillar goals and a viable corporate strategy

Personable attention: Strategic advisory

We sit down for one-on-one sessions with the CEO/Founder every month to bring that intent to life

Meeting needs : Coaching and innovation

Provide advisory and consultancy to address any shortfalls or urgency and guide your team towards fulfilling your company’s intent

Enable, empower : Implementation support

Where necessary, we design and provide implementation support to power your company towards meeting your intent

Realise ideas : Starting a business

Specifically for startups, we work closely with you on a go-to-market plan, to transform your ideas into a realistic business venture via a structured mechanism

Grow your business
with NIAT

Grow your business
with NIAT

Brand Marketing
& Design
Small ideas with big impact - that’s our specialty. We define and refine every trait of your brand personality, including business and creative ideation and conceptualisation; packaging, interior and retail design; marketing and PR planning; web design and development; social media planning, consumer insights and focus groups.
Management, Finance
& Operations
How much is your time worth? What’s your real material cost? Optimise operational efficiency, align it to your intent and kickstart internal innovation. We focus on:
Strategic Alignment
Align operational objectives and targets with your medium and long term strategic objectives
Operational Improvement
Audit existing processes and operational costs and produce suggestions for improvements.
Operational Integration
Align operations and make improvements with continual, intentional innovation to maximise efficiency and transform your bottom line.
Technology
& Innovation
Establish functional structures that boost fast and endless innovation among your team.
Tech Strategy
Align your business intent with a sound strategy, starting from product ideation to development, all the way to deployment and testing.
Tech for Growth
Improve agility between technology, marketing and other functions within the company to achieve and alignment with your intent and goals.
Culture &
Sustainability
Live and breathe your company’s soul intent – the fundamental sense of oneness and integrity. Once you ascertain that, you will attract and maintain the most compatible talents. We help you get clear about:
Culture & Purpose
Diagnose, measure and monitor the company’s cultural health according to its alignment with soul intent and long-term goals, to maintain passionate employees.
People Strategy
Align your company intent and strategy with the capabilities of your team through honest assessment of the current culture, strategy, state of alignment and building/execution. We also show you how to measure results and agility.
Integral Design
Revolutionise the way you engage with your team through intentionally-designed frameworks and processes in the Human Resource department.
Personal
Branding
You are your business. Your personal brand mirrors what your business stands for. How do you ensure your audience and markets receive an accurate impression and the right messages about who you are? We’ll craft every detail with you, aligning it with your company’s intent
Strategic
Fundraising
We help identify the right investors and financiers for your business. Finding financing is not “one size fits all”. There needs to be detailed investigation on fit of strategic intent and chemistry. Fundraising is a staged and long term process, which needs early planning and strategising.